Home / Industries / Logistics and distribution

Synclo for logistics and distribution

Logistics and distribution.
Quote every lane fast. Keep every shipper loyal.

Synclo CRM turns rate requests into fast, accurate quotes, tracks every shipper's volumes and margins, and connects sales to warehouses, fleets and invoicing, so you grow accounts without losing control of costs.

Sales pipelineLogistics and distributionLive
Rate request2
Jebel Ali to Riyadh, FTLShipper requestUSD 48K/mo
Air freight, pharmaTenderUSD 120K/mo
Quoted1
Sea LCL, China lanesQuote sentUSD 65K/mo
Trial shipments1
3PL, 2,000 palletsTrial month 1USD 90K/mo
Contracted1
Last mile, e-commerceContract signedUSD 210K/mo
Growing1
FMCG distributor+18% volumeUSD 340K/mo

Alci priced the Riyadh FTL lane from current truck rates and border times. Quote sent.

1The problem

Why sales stall in logistics and distribution.

The same problems come up in almost every company we meet in this industry.

For the business
Quotes take a day

Shippers send the same request to several forwarders; slow quotes lose loads.

Margin disappears in surcharges

Fuel, waiting time and accessorials are not billed consistently.

Accounts shrink quietly

A shipper moves lanes to a competitor and you notice months later.

For the people doing the work
Pricing analyst

“I rebuild rates from carrier emails every morning.”

Account manager

“I see shipper volumes only at month end.”

Finance

“Half our disputes are about surcharges.”

See how Synclo fixes this →
2Boost your sales

How Synclo CRM grows sales in logistics and distribution.

Five practical ways, each with a real-world example of Alci at work.

01

Quote lanes in minutes

Alci builds quotes from contract and spot carrier rates, transit times and surcharges.

In practice

A Jebel Ali to Riyadh FTL request is quoted in 6 minutes with border waiting time built in.

02

Account health at a glance

Volumes, lanes, margin and SLA performance for every shipper.

In practice

Alci alerts the account manager that a shipper's China lane volumes fell 35% in 6 weeks.

03

Tenders and RFQs

Logistics tenders with many lanes are priced and tracked lane by lane.

In practice

A 120-lane tender is priced with margin per lane and submitted on time.

04

Bill every surcharge

Detention, waiting time and accessorials captured from operations and invoiced automatically.

In practice

Alci finds AED 84K of unbilled waiting time from last month's trip logs.

05

Cross-sell services

Shippers using freight only are offered warehousing, customs or last mile when patterns show the need.

In practice

Alci spots an importer paying storage at the port and suggests your bonded warehouse.

Hi, I am Alci.I read your data, run the work and learn your routines.
Watch it work

Alci at work in logistics and distribution.

Pick a request, or type your own. This is what your team sees in Synclo.

Synclo workspaceLive
AlciYour AI assistant
● Connected412 people3 officesSample company

Demo with sample company data.

4Meetings

Meetings that decide, not report.

Alci prepares the numbers before anyone walks in, answers questions live, and turns decisions into tasks.

The weekly commercial reviewTuesday · sales, pricing, operations, finance

Before

  • Alci prepares wins, losses, quotes pending, account health and margin by lane.

During

  • The team decides on pricing for key tenders and actions for shrinking accounts.

After

  • Quotes, account plans and billing fixes go out automatically.

Commercial reviews focus on growing accounts, not reconciling numbers.

The weekly commercial reviewShared screenLive
  1. 07:00
    Pack ready

    Alci prepares wins, losses, quotes pending, account health and margin by lane.

  2. 09:05
    Question in the room

    “Quote Jebel Ali to Riyadh, 4 trucks a week.”

  3. 09:06
    Alci answers

    USD 1,180 per truck, transit 2 days including border. Margin 17%. Approve to send.

  4. 09:20
    Decisions captured

    Quotes, account plans and billing fixes go out automatically.

5Your tools

Works alongside the tools you already use.

Keep what works. Synclo connects to it, brings the data into one view, and lets Alci act on it.

Operations

TMS exportsWMS exportsGPS fleet trackingCustoms portals

Freight

Carrier rate sheetsFreightosShipping line portals

Customers

EDIShipper portalsWhatsApp Business

Finance

SAPOracleQuickBooks

Connections run through Synclo integrations, file imports and our open API. Tell us what you use and we will confirm exactly how each one connects before you start.

Questions from logistics and distribution teams

Do we keep our TMS and WMS?
Yes. Synclo connects to them for volumes, trips and SLAs while handling sales, accounts and billing.
Can shippers track shipments?
Shippers can get a portal for quotes, bookings, status and invoices.
Can it price multi-lane tenders?
Yes. Tenders are priced lane by lane with margin per lane and overall.

See Synclo working
for logistics and distribution.

Upload one Excel file or connect your current system, and ask Alci your first question.